The Hotel AV Racket: What They Don't Tell You Before You Sign I spent years on the hotel side of this business. I know how the game is played — and the in-house AV arrangement is one of the most expensive things that happens to meeting planners without them ever realizing it. Let me explain [...]
Two Tools, Two Strategies: Why Modern Meeting Sourcing Is a Hybrid Game The meetings industry loves a good debate: proprietary sourcing platforms vs. enterprise tools like CVENT. But here's the truth most people miss—it's not either/or. It's both. The smartest organizations are recognizing that different meeting programs require different sourcing strategies. The tool you [...]
The HPN Global Partner Conference is one of the most anticipated events in the hospitality industry. Following a successful collaboration with Your Brand Voice at our 2024 conference in Houston, we continued the partnership for their 2025 conference at Caesars Palace in Las Vegas. This year, Your Brand Voice expanded the creative team by partnering [...]
Why Site Inspections Matter and How HPN Global Uses Them to Strengthen Your Event Strategy At HPN Global Meetings, site inspections are one of the most important steps in choosing the right hotel for a conference, meeting, or large scale event. While digital proposals, virtual tours, and availability reports provide critical information, nothing replaces the [...]
How to Book the Right Hotel for Your Event in Today’s Market The dynamics of booking hotel meeting space have changed dramatically since COVID-19. Prices for everything—AV, food & beverage, and space rental—have skyrocketed. At the same time, a generational shift in hotel sales teams has altered how meeting space negotiations happen. Many experienced sales […]
How Event Marketing and Hotel Sourcing Work Hand-in-Hand Finding the right hotel meeting space is just one part of planning a successful event. The next challenge? Filling the room. More attendees mean more room nights picked up, which benefits everyone—clients get a higher return on their event investment, and hotels generate more revenue. That’s why […]






