How Event Marketing and Hotel Sourcing Work Hand-in-Hand
Finding the right hotel meeting space is just one part of planning a successful event. The next challenge? Filling the room.
More attendees mean more room nights picked up, which benefits everyone—clients get a higher return on their event investment, and hotels generate more revenue. That’s why having event marketing and hotel sourcing aligned is crucial.
At HPN Global, I don’t just help clients secure the perfect venue—I also help market their events to drive registrations, increase attendance, and maximize room block performance. By leveraging digital marketing strategies alongside HPN’s proprietary sourcing system, I add an extra layer of value that sets my clients up for success.
Why It Pays to Have an Event Marketer in Your Corner
More attendees = more room nights = better leverage in negotiations.
Hotels base their offers on expected room night pickup, so the more confidence they have in your attendance, the more flexibility they’ll have on rates, concessions, and contract terms.
By integrating marketing support into the event planning process, I help clients:
✔️ Drive online registrations using digital ad campaigns, SEO, and social media outreach.
✔️ Build event buzz with compelling content, video marketing, and branded storytelling.
✔️ Enhance the attendee experience by creating a strong, unified event identity across all platforms.
Case Study: How Digital Marketing Boosted HPN Global’s 2024 Partner Conference
Take, for example, HPN Global’s 2024 Partner Conference at the Marriott Marquis in Houston.
This premier event brought together over 650 hospitality professionals, partners, and sponsors—including Marriott, Hilton, Hyatt, Loews, and Omni. The challenge? Maximizing engagement and attendance while ensuring strong visibility for event sponsors.
That’s where my digital marketing expertise came into play.
✅ Video Storytelling
We captured the event through professional videography, combining formal sit-down interviews and energetic, real-time content to showcase the value of attending.
✅ Social Media Amplification
We used platforms like LinkedIn, Facebook, and YouTube to distribute highlights and behind-the-scenes footage, reinforcing HPN’s brand identity and fostering community engagement.
✅ Sponsor Visibility
By featuring sponsors in content distributed across multiple channels, we ensured they received strong digital exposure—adding even more value to their event participation.
The result? A highly engaged audience, increased momentum for future conferences, and a stronger event brand moving forward.
