Case Study: Event Marketing with Social Media Strategy

In 2016, event promotion is not complete without a social media strategy. Sure, leading up to the event posts promoting attendance are vigilantly published. But where most organizations falter is covering the event. We understand, social media is often a secondary responsibility, not a specific role. That’s where digital media experts come in. We’ve put […]

HPN Global – Partners of the Year Award

Each year we announce our “Partners of the Year” during our annual conference. In case you were unable to make the Conference last week, we have included the full list of winners below: Small Mid-Size Meetings Partner of the Year: Carmen Cruz; Marriott International Large Size Meetings Partner of the Year: Harold Batiste; Marriott International […]

Avoiding Attrition Damages: It’s Not About One Contract Clause

Whether you are a managing an association’s annual meeting or marketing your event to attendees who have to opt-in and pay out of pocket, attrition damages are a concern when signing hotel contracts. In today’s healthier economy, attendance has been stronger for most events, but can still be hard to predict from year to year. […]